bbe.Netzwerk
Distribution. Controlled.
The network for controlled beauty distance-selling in Europe.
The reality
Beauty distance-selling is happening – with or without you.
Goods move through Europe today across many tiers: from distributor to intermediary, from country to country, from channel to channel.
No visibility. No data. No rules. A brand that does not control its distance-selling leaves it to chance.
The answer
One network.
One hub.
Clear rules.
bbe bundles the distance-selling of a European network: one contracting party, controlled channels, full transparency for participating brands.
Instead of many uncoordinated tiers there is one defined path – from purchasing through distribution to settlement.
The network in numbers
485
Brands in the network
4,470,881
Units moved in 12 months
As of June 2026, updated daily.
How brands benefit
Four reasons to control your distance-selling.
01
One contracting party & one settlement
You negotiate with one company, deliver to one address and receive one settlement – for the entire network.
02
Controlled channels & countries
You know in which channels and countries your products appear. The network enforces binding rules.
03
Data back to the brand
Units, regions, development: participating brands receive regular reporting instead of flying blind.
04
Protected brand presentation
Binding guidelines for how your products are presented – consistent across all channels of the network.
Marketing Reach
Visibility depositaries cannot offer.
Bookable for every brand in the network: product launches, marketing campaigns, give-aways and on-page placements – right inside the network's high-reach channels.
The result: a clear sales push and dedicated reach to beauty-affine consumers – for a market launch, for example.
- Product launchesNew products visibly placed across the entire network from day one.
- Marketing campaignsCampaigns and themed features, planned and steered by the hub.
- Give-awaysSamples and add-ons with audience selection – straight to beauty-affine consumers.
- On-page placementsProminent slots in the network's shops – from banners to brand worlds.
Discretion
We name no names. Not even yours.
Participation in the bbe network is confidential. Publicly we show aggregated key figures only – details are shared in a personal conversation or in your individual brand area.
Request accessLet's talk about your distribution.
Tell us which brands you are responsible for – we will show you what the network already moves today.